Challenge:
Seedlip, the leading non-alcoholic spirit brand, needed a way to:
Deepen their connection with culture: Move beyond traditional marketing and create an immersive brand experience.
Expand their target audience: Attract new consumers while retaining their core wellness-focused demographic.
Expand their target audience: Attract new consumers while retaining their core wellness-focused demographic.
Solution:
We created a pop-up "Botanical Wonderland" Inside, Zillenials (Gen Z & Millennial consumers) embarked on a multi-sensory adventure:
Interactive Activities: Leveraging behavioral science, we used sensory experiences to enhance Seedlip brand memorability.
Mixology Bar: Guests discovered Seedlip's versatility through a curated mocktail station.
Digital Education: An engaging presentation showcased the brand's distillation process and commitment to quality.
Mixology Bar: Guests discovered Seedlip's versatility through a curated mocktail station.
Digital Education: An engaging presentation showcased the brand's distillation process and commitment to quality.
