Challenge:
How can we help emerging artists build sustainable fan bases beyond one-time streams?
Solution:
Solution:
Classified: An experiential concept inspired by The Matrix, designed to help Gen-Z escape the "digital matrix" and connect with artists through exclusive, real-life events.
Key Features:
Key Features:
Secret Underground Parties: Fueling intrigue and exclusivity, fans gain access through invites only.
Interactive Shows: These events provide a platform for artist discovery and foster deeper connections through live performances.
Unified Platform: Classified seamlessly blends artist discovery with the excitement of secret shows.
Benefits:
Interactive Shows: These events provide a platform for artist discovery and foster deeper connections through live performances.
Unified Platform: Classified seamlessly blends artist discovery with the excitement of secret shows.
Benefits:
Artists: Gain dedicated fans who engage with their entire body of work.
Gen Z Audience: Escape the digital noise and build meaningful connections with artists through a unique event experience.
Gen Z Audience: Escape the digital noise and build meaningful connections with artists through a unique event experience.
